What writers & others say
“adminispam: Useless email sent from upper-echelon bureaucrats that’s not applicable to your area, about people you’ll never work with or issues you’ll never face.”
— BuzzWhack
“spam count: The ratio of legitimate email to spam. ‘Since I started using a spam filter, my spam count’s higher than ever. Go figure.’”
— BuzzWhack
“spammified: When a legitimate email ends up in your spam folder, which has also become the digital world’s hottest excuse. ‘Sorry, I just got your message. It had been spammified.’”
— BuzzWhack
“They can hack it, spam it, even slam it as so old-school. But American workers can’t live without their email.”
— Jason Del Rey, senior editor, Commerce
“The from line is what recipients use to determine whether to delete an email. The subject line is what motivates people to actually open the email.”
— Loren McDonald, chief marketing officer of J.L. Halsey, a marketing technology and services
“Seven days without email: Priceless.”
— MasterCard ad
“There’s a mad dash for attention in the email box.”
— Mike Sigal, CEO of Guidewire
“Email may well be your most productive marketing tool.”
— Dan Zarrella, viral marketing scientist, HubSpot
How can you reach email recipients on mobile?
Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.)
Problem is, reading your email newsletter on the small screen is like reading War and Peace through a keyhole. It’s not easy to get the word out on a 5.5” rectangle.
So how do you reach recipients via email newsletters and marketing promotions?
Find out at Get Opened, Read, Clicked — our email-writing workshop.
You’ll leave with tricks, tips and techniques for writing emails that get opened, read, clicked and shared.
