Websites, books and tools
Training |
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Learn to get emails opened, read and shared in this email-marketing-writing class Learn techniques for getting your business communication emails opened, read, clicked through and shared in Ann Wylie’s email-writing training courses. |
Research |
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Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition The bible of proven-in-the-lab email marketing techniques: Get 199 guidelines for newsletter subscriptions, content and design — all based on the Nielsen Norman Group’s world-class usability studies. |
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Nielsen Norman Group’s email research Get the usability research group’s latest findings on subject lines, e-zines and distribution |
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Read blog posts, attend webinars, find templates and try out free tools at this email marketing service provider’s site |