What writers & others say
“Personalization — it is not about first/last name. It’s about relevant content.”
— Dan Jak, head of email & SMS, British Gas
“The fight for inbox survival might … leave room for only the most useful, targeted newsletters, leaving less valued newsletters in the dust.”
— Jakob Nielsen, usability expert
“When you start with what’s at stake for the buyer, you earn the right to their attention.”
— Jake Sorofman, CMO, Pendo.io
How can you get your emails read?
American professionals receive an average of 121 emails a day — times each of their two or more inboxes. No wonder 276 emails languish unread in the average inbox at any time.
In this environment, how can you write email newsletters, email marketing campaigns and other emails that get read?Find out at Get Opened, Read, Clicked — our email-writing workshop.
You’ll learn to write email leads that get read (our fill-in-the-blanks formula will change your life), avoid the No. 1 reason people unsubscribe and pass a simple test for getting the word out via email on mobile.
