Think Like a Recipient to target your audience
Why Think Like a Recipient? |
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Why write relevant email messages? Irrelevant content No. 1 reason readers unsubscribe You’ve got mail: In the battle for attention in the inbox, only the most relevant, valuable email newsletters and promotions will survive. |
Make emails relevant & interesting |
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How to write a great email newsletter Steal these tricks from theSkimm Just what I need: Readers can skim a digest of the day’s events — in 1,000 words or less — with theSkimm. |
Customize and personalize email |
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Email personalization techniques: Go beyond targeting Segment lists to customize email newsletters, campaigns Just for you: Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers. |
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3 email marketing personalization tips Be careful using names What’s in a name? Not much. Go beyond name-calling to tailor your message to your readers’ best interests. |
More on relevant email marketing |
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Quotes on writing good email content What writers & others say “The fight for inbox survival might … leave room for only the most useful, targeted newsletters, leaving less valued newsletters in the dust.” — Jakob Nielsen, usability expert |