What writers & others say
“How to write a good email: 1. Write your email; 2. Delete most of it; 3. Send.”
— Dan Munz, senior advisor, U.S. Department of State
“The rule for web content is to keep it short. The rule for email content is to keep it ultra-short.”
— Jakob Nielsen, ‘king of usability’
How can you get the word out via email?
Email recipients spend an average of just 11 seconds on marketing emails they review. They spend just 51 seconds on email newsletters.
In this environment, how do you get the word out via email?
Find out at Get Opened, Read, Clicked — our email-writing workshop.
You’ll learn how to make your email message short — but not too short, how to write paragraphs that get read on smartphones, and how to hit the right readability level for email.
You’ll leave with tips, tricks, latest best practices — and the data to back it all up — for getting your email newsletters and marketing pieces opened and read.
