4 elements recipients use to decide whether to ‘open the envelope’
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Get recipients to open the email envelope It takes 4 elements to boost open rates Beyond the subject line: Your subject line is only one of four elements recipients on your email lists consider before deciding whether to open or delete. Are you ignoring the other 75%? |
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Email subject line best practices Get opened with benefits, urgency — maybe even emoticons Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. |
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How to write an email preview pane Give readers a peek at your contents Window on your world: The preview pane is one of the top three elements recipients use to decide whether to open — or delete without reading. |