Tips, tools and techniques
Training |
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Learn to Think Inside the Inbox with Ann Wylie’s email-marketing-writing class Competition for attention in the inbox is fierce. And that return is an opportunity – not a promise. How, then, can you write professional emails, business emails, email newsletters and marketing emails that work? |
Learning tools |
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Get the word out with this writer’s toolbox Get dozens of articles about subject lines and other email marketing best practices on this members-only site. |
Subject line testers |
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12 Subject Line Tester Tools to Boost Your Email Open Rate Boost opens with these subject line and spam testers. |
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Plug in your subject line, and Automizy will use artificial intelligence to help you boost opens, click throughs, subscription rates and campaign success. |
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Submit your subject line to get a score and tips for improving. Mine, for instance, lost 10 points for containing a comma and ampersand and 15 for skipping a sense of urgency. |
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Best Subject Line Tester Tools to Increase your Email Open Rates Best Subject Line Tester Tools to Increase your Email Open Rates. |
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Omnisend’s Subject Line Tester Get helpful feedback on your subject line before pressing Send. |
Research |
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Marketing Email and Newsletter Design to Increase Conversion and Loyalty Learn how to create engaging and usable marketing email and newsletters that can be accessed from a computer, tablet, or mobile device. 199 best-practice design guidelines. |