Get opened with benefits, urgency — maybe even emoticons
Secrets to successful subject lines |
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How to write email subject lines that get opened Target the recipient to boost email analytics It’s all about the reader: Want to get opened? Write about the reader’s favorite topic. |
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How to write clever email subject lines Try wordplay, humor, creative techniques Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. |
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Tips for writing email subject lines Make them clear, easy to understand Stand out in the crowd: The best subject lines are short, descriptive and compelling, say the folks at MailChimp. |
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Create a sense of urgency in email subject lines It may be the most effective approach Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership. |
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How long should email subject lines be? Do shorter ones get higher open rates? Measure up: What’s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less? |
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Should you use emojis in email subject lines? What about special characters, all caps? Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group. |
More on subject line secrets |
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Email subject line testers & other resources Tips, tools and techniques Test your subject lines and polish your skills with these resources on writing better subject lines. |
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Quotes on great email subject lines What writers & others say “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” — MailChimp |