How to make emails shorter and easier to read
How long should email be? |
|
 |
What’s the best email newsletter length? People average 51 seconds on e-zines How long is too long for your email newsletter? 600 words? 400? 200? |
|
|
|
 |
What is the best marketing email length? People average 11 seconds with marketing messages How long should your marketing email be? 20 lines? 50 to 125 words? 60 words? Fewer? |
|
|
|
 |
How long should email subject lines be? Do shorter ones get higher open rates? Measure up: What’s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less? |
How to write short email |
|
 |
To shorten email, find your focus Expand on, but don’t exceed, the subject line Take these 3 keys to e-zine success: 1) Focus. 2) Focus. 3) Focus. |
|
|
|
 |
What’s the ideal email length? Short, but not too short How to write short email newsletters: In an effort to reduce the length of your e-zine or email blast, don’t drop the details. |
|
|
|
 |
3 email newsletter formats that work Lists, headlines & blurbs, single stories most valuable Format for attention: Choose an email newsletter format that’s short and focused, and stick with it issue after issue. |
How long should email elements be? |
|
 |
What’s the best email readability? Aim for the 3rd grade reading level Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level. |
More on how to write short email |
|
 |
Quotes on optimal email length What writers & others say “The rule for web content is to keep it short. The rule for email content is to keep it ultra-short.” — Jakob Nielsen, ‘king of usability’ |