Increase open rates, click-through rates & more
How to write an email blast or newsletter |
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Why email writing is important How to reach recipients on the small screen The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. |
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Email subject lines, from lines, preheaders & preview panes 4 elements recipients use to decide whether to ‘open the envelope’ Address the envelope: Boost open rates by addressing all 4 elements of the email ‘envelope.’ |
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How to write a great email newsletter or blast Think Like a Recipient to target your audience Hit the target: Boost open and click-through rates and reduce unsubscribes with reader-centric email messages and campaigns. |
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How to craft the feature story structure The ‘stacked boxes’ format outperforms the pyramid For most articles, use the “stacked boxes” format — aka the feature-style story structure. Instead of sliding down the pyramid, give your readers a beginning, middle and end. |
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How to make emails shorter and easier to read Shorten your email messages: How long should your email newsletter be? Your marketing email? Your online paragraphs? And what reading grade level should you target? |
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Do recipients skim, read or scan your email? Reach flippers, skimmers and other nonreaders with words They’re not reading. Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words? |
More on how to write an email blast, newsletter |
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Resources on how to write an email blast or newsletter Websites, books & tools Skill builders: Learn more about creating effective email communications. |
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Quotes on how to write good marketing emails What writers and others say “Seven days without email: Priceless.” — MasterCard ad |