Why choose the feature writing structure?

Because it outperforms the traditional news pyramid

Feature writing structure — The research is in, and the pyramid lost. If you’re still using the traditional news structure, it’s time to move on to a new approach. Image by Song_about_summer


	Topple the inverted pyramid style Feature-style story structure outperforms the traditional news format What organizing structure would make the best foundation for your message? Not the inverted pyramid.

	Think Outside the Pyramid for good writing structure Master a writing structure that outperforms the traditional news format Today, more than 25 years of research tells us that the inverted pyramid does not work well with humans.

	Are you still using a 150-year-old content writing structure? The inverted pyramid was born during the Civil War How old is your writing structure? The structure you rely on today was used to announce Abraham Lincoln’s death.

	Inverted pyramid structure of news writing topples Ways With Words study: Features more effective Turn the pyramid upside down The inverted pyramid does “not work very well with readers,” Ways With Words researchers concluded.

	Feature article structure outperforms pyramid Impact study: Features boost readership, satisfaction, image “There is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,” write Impact researchers.

	Why is structure important in writing? Groove HQ: Features increase reading by 520%, readers by 300% Just adding an anecdotal lead increased readers and reading in an A/B test by Groove HQ.

	Why is writing structure important? Among the 4 components of readability Master plan: Help readers understand your message better, remember it longer and enjoy it more with the right organizing scheme.