The ‘stacked boxes’ format outperforms the pyramid
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Why choose the feature writing structure? Because it outperforms the traditional news pyramid The research is in, and the pyramid lost. If you’re still using the traditional news structure, it’s time to move on to a new approach. |
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How to organize a feature story: Examples! Email structure, blog structure, news release structure webpage structure and other content structure Feature story writing is easy once you know how: Regardless of the channel, just stack three boxes, then fill them with data and details. |
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How to write a good feature lead Show, don’t tell, in the first paragraph Lead readers into the story: Start your feature stories and feature articles with a bang. Draw readers in with concrete, creative, provocative leads. |
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Put your story into a nutshell in the nut graph Here’s where you explain the point of the story Crack the nut: The nut graph tells readers why the story is important. Get tips for writing a nut graf — the transition from the lead, the essential theme of the story. |
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How to write the background section Fill in the blanks in a feature story Avoid the blah-blah: Background information is essential. But don’t slather on too much — and never, ever lead with it. |
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Feature article structure: How to write the body Build out your key points in the middle Strengthen your core! Avoid flabby middles when you shape up the body of your message. |
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How to write a conclusion for a feature article Draw to a close with a wrap up and kicker The end is here: In the conclusion of the feature-style story structure, tell readers what you told ’em. |
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Create links between sections and ideas Right this way: Move readers easily from sentence to sentence, from paragraph to paragraph, from idea to idea. |