Subheads increase scanning and reading
Why write good subheadings? |
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Why are subheadings important online? Show the parts with subheads Skimmers look at subheadings to learn what content you’re offering online. That makes subheads “the most important thing you can do” on your webpage, says Jakob Nielsen. |
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How to write a good subheading Keep readers reading, skimmers scanning Icing on the cake: Subheads help visitors look at your page in the layer-cake eye-tracking pattern. This helps them skim more efficiently and find what they’re looking for. |
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What’s the best subheading format? Think contrast, hierarchy Lift ideas off the screen with subheads that stand out. Use contrast and information levels — and keep them short. |
More on writing good subheadings |
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Quotes on how to do subheadings What writers & others say “Subheads increased reading for skimmers and for those whose attention was about to wane.” — The Poynter Institute |
Get more tips on subheads on Rev Up Readership.