Websites, books & tools
Training |
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Master the Art of Storytelling Want to captivate your readers: Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help. |
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Lift ideas off the page Reach nonreaders with feature headlines and other display copy. |
Tools and techniques |
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How to Write a New York Times Headline “Obvious wordplay, such as Rubber Industry Bounces Back, should be tested on a trusted colleague the way mine shaft air is tested on a canary. When no song bursts forth, start rewriting.” |