Lift ideas off the page or screen
Why is micro content important? |
|
 |
Why is micro content important? Because ‘readers’ don’t read Your message’s billboard: Reach flippers, skimmers and other nonreaders with display copy. |
|
|
|
 |
How to boost skimmability — and why it’s essential Reach flippers, skimmers and other nonreaders with words They’re not reading: Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? |
Types of micro content |
|
 |
People look at 70% of lists — if you write them right Get attention, help readers skim, shave words off your word count and more with a numbered or bulleted list. |
|
|
|
 |
How to write a caption or cutline Don’t just describe what’s in the picture Made you look: Captions and cutlines under images get 16% more readership than text. Use that superpower to communicate key ideas. |
|
|
|
 |
How to write a double deck headline That second head drives readership, reaches nonreaders Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don’t drop the deck. |
|
|
|
 |
Make the most of the first element readers see Heads up: Headlines get twice the attention of body copy. Make your headlines clear and compelling. |
|
|
|
 |
Get clicked with good link writing Grab readers’ attention, help them find their way Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your web page. |
|
|
|
 |
How to write pull quotes, callouts Write your message’s ‘movie trailer’ Call me! Use callouts to draw readers into the story, reinforce key ideas — even make your message more persuasive. |
|
|
|
 |
Subheads increase scanning and reading Control where their eyes go: Subheads can change visitors’ eye-tracking patterns so they read further and find what they want more easily. |
|
|
|
 |
Email subject line best practices Get opened with benefits, urgency — maybe even emoticons Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. |
More on micro content |
|
 |
Resources on micro content, display copy Tips, tricks and tools Polish your mobile messages: Lift your ideas off the small screen with these studies, secrets and expert suggestions. |
|
|
|
 |
Quotes on micro content, display copy What writers & others say “Pages with too many microcontent elements are like a busy intersection with too many road signs.” — Amy Gahran, creator of the weblog Contentious.com |