What writers & others say
“Focus on how to be social, not on how to do social.”
— Jay Baer, author and business growth strategist
“Content is fire, social media is gasoline.”
— Jay Baer, author and business growth strategist
“blahger: A blogger whose message primarily consists of blah-blah-blah.”
— BuzzWhack
“Most things that aim for viral just end up fungal.”
— Paul Ford, writer, editor, programmer
“Social media’s like a bakery. You can lose credibility, goodwill and fans by serving up stale and boring content.”
— Mike Houdeshell, Web writer and social media specialist for a Fortune 500 company
“It took us a few years of staring at road kill on the information superhighway to realize that not every fact is ‘information.’ Even relevant and timely content falls with a thud if it’s, well, dull.”
— Mike Houdeshell, Web writer and social media specialist for a Fortune 500 company
“Think like a publisher, not a marketer.”
— David Meerman Scott, online marketing strategist
“Dance like the photo’s not being tagged, Love like you’ve never been unfriended. Tweet like nobody’s following.”
— Attributed to @PostSecret
“Twitter is good. Why say a lot to a few people when you can say virtually nothing to everyone?”
— Jerry Seinfeld, American stand-up comedian, actor, writer and producer
“Social media is about sociology and psychology more than technology.”
— Brian Solis, author
“People aren’t clamoring for shorter, more inane chatter.”
— Jon Stewart, host of “The Daily Show,” on Twitter
“Yes, blogging is entertainment. It is performance. Each blog post a show, sometimes an opera, sometimes a 30-second commercial. Like a show, it may start with a bang, lead you along from song to song, have a great climatic moment, then leave the audience wanting more.”
— Lorelle Van Fossen, author of the Lorelle on WordPress blog
“Good writing is good writing, whether you’re writing a treatise or a tweet.”
— Ann Wylie, president, Wylie Communications Inc.
How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
Unfortunately, talking about yourself and your stuff on social channels works about as well as it does at a cocktail party. But watch your social media reach and influence grow when you deliver relevant, valuable, useful content.
Learn how to identify what content readers want to read at Get Clicked, Liked & Shared, our content-writing workshop.
You’ll learn to position your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.
