What writers and others say
“Blog like you’re the best trade magazine in your industry.”
— Kipp Bodnar, inbound marketing manager, Hubspot
“They don’t really care about your products, what they’re interested in is solutions to their problems.”
— Rick Burnes, inbound marketing manager, HubSpot
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
— Brian Clark, founder, Copyblogger
“I don’t want to go viral, I want to set hearts on fire.”
— Coco J. Ginger, poet and author
“I made a decision to write for my readers, not to try to find more readers for my writing.”
— Seth Godin, author and blogger
“Social media is about the people! Not about your business. Provide for the people, and the people will provide for you.”
— Matt Goulart, founder, Ignite Digital Inc.
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
— David Meerman Scott, author and business growth strategist
“Think like a publisher, not a marketer.”
— David Meerman Scott, online marketing strategist
“No one cares about your blog unless you are adding value to their lives in some way.”
— Jonathan Milligan, blogger
“A blog is only as interesting as the interest shown in others.”
— Lee Odden, CEO, TopRank Marketing
“Make it about them, not about you.”
— Simon Sinek, author, speaker, and founder, Simon Sinek Inc.
“Social media is about sociology and psychology more than technology.”
— Brian Solis, author and digital analyst
“There’s a lot of me in social media.”
— Brian Solis, principal analyst at Altimeter Group
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’”
— Jamie Turner, founder, 60 Second Marketer
“Want more followers? Stop talking about yourself.”
— Dan Zarrella, viral marketing scientist, Hubspot
“I’m not on Twitter to hear about you and your life, I mean, unless we’re friends in real life, of course. I’m on Twitter to get information that will either benefit me, or help others (and by extension, benefit me). … So stop talking about yourself, and make content that others can relate to and get value from!
— Dan Zarrella, viral marketing scientist, Hubspot
How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
Unfortunately, talking about yourself and your stuff on social channels works about as well as it does at a cocktail party. But watch your social media reach and influence grow when you deliver relevant, valuable, useful content.
Learn how to identify what content readers want to read at Get Clicked, Liked & Shared, our content-writing workshop.
You’ll learn to position your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.
