Writing workshops, communication consulting and writing services
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
You. It’s a power tool of communications.
The second person increases readability, boosts opens and clickthroughs and is the most retweeted word in the English language.… Read the full article
