And how long should the lead be?
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?
words
What’s the best press release length?
Journalists spend less than 1 minute reading releases
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
How to hit the best word length for blog posts, other content
Choose Anglo-Saxon words, write to ‘you’ & more
More than 80 years of readability research demonstrate that short words are easiest to read and understand.… Read the full article
Why do we use oxymorons?
Perceptive campaign plays with paradox
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
How do you coin a word?
Change a letter, change a word
HITS HAPPEN, blares a car insurance company promoting its “accident forgiveness insurance.”
Change a letter, change a word.
How can you add, subtract, move or change letters or syllables to make your copy more creative via wordplay?… Read the full article