Hype reduces reading, sharing — even sales
When “king of usability” Jakob Neilsen cut the fluff from a web page about Nebraska, the neutral web page was 27% more useful.… Read the full article
web pages
Break up copy with sidebars, boxes
Think packages, not pieces
Readers would rather read 800 words if you delivered it in a package of shorter bites — say, a 400-word main story, a 300-word sidebar and a 100-word resources box — than if you ran it in one long river of text.… Read the full article