Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article
tipsheets
How-to story map: Green Apple Day of Service
Silver Anvil winner gets attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.… Read the full article
Try this how-to story template
Tips for writing a tipsheet
Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure.
Instead, use the feature-style story structure, and organize your piece like this:
Introduce your piece in the intro.
… Read the full articleHow to write a how-to story
7 steps for tipsheets
When the folks at Topolobampo, Chicago’s cathedral to Mexican cuisine, wanted to sell more syrah, they didn’t put signs on the tables saying “Buy wine!”… Read the full article
Why write how-to stories?
Tipsheets get read, shared, used and acted upon
What makes people share information?
News they can use to live their lives better, according to Chadwick Martin Bailey research.… Read the full article