Writing workshops, communication consulting and writing services
Can creativity be templated?
Yes it can, according to a team of Israeli researchers.
In 1999, the researchers studied 200 ads that had been award winners or finalists in top advertising competitions.… Read the full article
What a great assignment I just completed for a technology comms team: I templated their blog posts, intranet announcements, lead generation emails, news releases, speeches, success stories and white papers.… Read the full article
People remember information better when stories are organized according to well-known structures. (Mandler and Johnson 1977; Kintsch, Mandel and Kozminsky in 1977; Mandler 1978; Stein 1976; and Thorndyke 1977)
The reason: People have mental frameworks — aka schemata — that they’ve built through experience and instruction.… Read the full article
In her memoir The Year of Magical Thinking, Joan Didion describes a moment with her late husband, the novelist John Gregory Dunne:
“When we were living in Brentwood Park we fell into a pattern of stopping work at four in the afternoon and going out to the pool,” she writes.… Read the full article
