Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
subject line
How to write an email preview pane
Give readers a peek at your contents
Eight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
How long should email subject lines be?
Do shorter ones get higher open rates?
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article