3 steps to Writing Better, Easier & Faster
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article
story angle
Focus on one angle of the story
Single point, simple message
You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too many messages into a single piece.… Read the full article
What is a story angle?
4 ways to find your focus
My favorite scene in “Planes, Trains and Automobiles” is when Steve Martin finally blows his stack at John Candy’s irritating character.… Read the full article
Analyzing is the 2nd creative process step
Look for themes, holes, relationships, structure
What’s the best way to come up with great ideas? What are the thought processes that drive the world’s most creative individuals?… Read the full article
Define target audiences in public relations pitches
They chew gum, don’t they?
Famous story about a pitch gone bad:
A PR pro at Warner-Lambert Company calls an editor at Inc. magazine. When, she asks, is Inc.… Read the full article