Don’t just slap the topic on top of the story
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
story
Avoid these common headline mistakes
8 approaches to avoid
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
Motivation an element of storytelling
Find your character’s ‘I wish’ song
“Funny Girl” starts with Barbara Streisand wishing to be a star.
“My Fair Lady” opens with Julie Andrews wishing for a room somewhere.… Read the full article
Storytelling structure: Use chronology
Transform real-life events into narrative arcs with this storytelling template
Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives.
That’s the formula Ira Glass uses for the popular National Public Radio program “This American Life.”… Read the full article
A bear’s tale: Storytelling structure in action
3 steps to a great story
Facts tell, stories sell.
But it’s not enough just to have a great story. To make the most of your best business stories, you also need great storytelling.… Read the full article