It’s the No. 1 type of social media people share
Want to write content marketing pieces that get shared?
Before publishing content, make sure it’s entertaining.… Read the full article
social media
How to engage via social media
Pass the 70-20-10 test
How can you write social media messages that are relevant, valuable and interesting to friends, fans and followers?
Pass educational consultant Angela Maiers’ 70-20-10 test.… Read the full article
How to engage audiences on social media: Share links
Links increase followers, make messages go viral
Want to expand your reach and influence on Twitter? Share links.
Why links?
Research shows that:
1. Links increase followers.
… Read the full articleHow to be relevant on social media
Write about the reader, not about us and our stuff
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
How to engage an audience on social media
Give readers step-by-step how-to information
“How do you find time to tweet?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article
How to engage with your audience on social media: Avoid small talk
Skip product promos, irrelevant twaddle
Which of these Facebook posts is most likely to increase engagement?
“We’re pleased to introduce our latest WhatzIts.”
“Try these three ways to build your business using WhatzIts.”
… Read the full articleHow to write short online headlines
Web heads must fit on mobile apps, more
Not everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill.… Read the full article
How to write status updates that go viral?
Be an informer, not a meformer
“How do you find time for social media?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article