Only 19% read word-by-word
This just in: “Readers” actually don’t do much reading.
Indeed, just 19% of participants in a Harris Interactive poll read articles word-by-word.… Read the full article
skim
Do people skim, scan, read emails?
Just 19% of email newsletters get read thoroughly
Your email recipients aren’t reading your message. They’re scanning your emails.
Indeed, according to the Nielsen Norman Group’s latest eye-tracking study, email recipients:
- Skimmed 69% of the e-zines they received
- Thoroughly read just 19% of e-zines
- Read the majority of the content of 6%
- Glanced at but did not read at all 6%
So here’s the reading technique for emails: Recipients scan pieces of information quickly, speed reading to find specific information.… Read the full article
People skim through the text of blog posts
They read 3.5% of the words on the page
Consider the numbers:
- 43% of people skim blog posts instead of reading them, according to Hubspot.
- 55% of people spent fewer than 15 seconds on an article, according to ChartBeat.