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Feature article structure outperforms pyramid

Impact study: Features boost readership, satisfaction, image

Feature-style stories outperform traditional news stories in readership, satisfaction and image.

That’s according to “The Impact Study of Newspaper Readership” (PDF).… Read the full article

Inverted pyramid structure of news writing topples

Ways With Words study: Features more effective

If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article

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Impact study: Features boost readership, satisfaction, image

Ways With Words study: Features more effective

Reach more readers with our writing tips

Reach more readers
with our writing tips