How much time will readers spend with your message?
Talk about TMI: Your readers receive the data equivalent of 174 newspapers — ads included — every single day, according to USC’s Annenberg School for Communication.… Read the full article
reader
How to read like a writer
Make Churchill your muse for executive sound bites and more
Edward R. Murrow said of Winston Churchill: “He mobilized the English language and sent it into battle.”… Read the full article
Use WIIFM marketing to persuade
Focus on what the reader wants
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
Inverted pyramid structure of news writing topples
Ways With Words study: Features more effective
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Write leads for your PR target audience (Examples!)
Want readers to read? Lead with you
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
How do you define readability?
Measure, monitor and manage your message’s reading ease
How do you define readability? Readability measures how easy your message is to read. That measurement is based on factors like sentence and word length.… Read the full article