Don’t let your head get cut off
How short should your press release headline be?
1. Don’t let your head get cut off by Google.
Best practice: Keep release headlines to 55 characters or fewer.… Read the full article
press releases
Use a conversational writing style in press releases
Run the ‘Hey, did you hear?’ test
Having trouble nailing that “business casual” tone you’re aiming for? Try reading your message aloud — after a friendly greeting or phrase:
“Good morning, honey!
… Read the full articleRethink the release
Focus on the reader, not on PR 101 approaches
When Rachel McGrew, manager at Osborn Barr PR, wrote a press release about a client product, she didn’t rely on the PR 101 approaches she learned in college.… Read the full article