And how long should the lead be?
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?
paragraphs
Skimming, scanning and close reading
Get the word out to lookers, skimmers & readers
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article