Lists, headlines & blurbs, single stories most valuable
The most valued email newsletters in the Nielsen Norman Group’s latest round of usability studies used these formats:
lists
How to write puns: List, rhyme and twist
Choose fluent words for wordplay
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
“You’ll be spammed if we do — and spammed if we don’t.”
… Read the full articleWhen to use a bulleted list
6 reasons to list lists
Lists comprise some of history’s most memorable content — from Moses’ 10 Commandments to Luther’s Ninety-Five Theses, from Stephen Covey’s Seven Habits to Ben Franklin’s 13 Virtues.… Read the full article