Use the words in your reader’s head, not the words in your head
When Elizabeth Kolbert wrote about climate change for The New Yorker, she had to define terms like spectroradiometer and albedo.… Read the full article
Jargon
How does jargon affect communication?
Gobbledygook makes you look less intelligent
There may be a link between jargon and poor business performance, according to a study by Deloitte Consulting. In one test, SEC documents got more and more obscure as the organizations got deeper and deeper into trouble.… Read the full article
How can jargon affect communication?
Jargon makes your messages harder to read and understand
Richard Teerlink, chairman of Harley-Davidson, stands in front of a screen showing a bicep emblazoned with his company’s logo.… Read the full article