Writing workshops, communication consulting and writing services
“Prose is architecture,” said Ernest Hemingway. “It’s not interior design.”
When you write, you’re building something. Specifically, when you’re writing corporate communications, content marketing or public relations messages, you’re building an argument.… Read the full article
What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article
The feature-style story structure — aka the “stack of blocks” — is more memorable than the traditional news structure.… Read the full article
Brands that run more feature-style stories are seen as being more:
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
