WCB-Alberta takes on opioid addiction
I love it when my clients send me their rewrites after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
FEATURE STRUCTURE
What’s the best blog post structure?
Credit Union explains EQ in a feature
“Always grab the reader by the throat in the first paragraph,” said Time magazine reporter Paul O’Neil. “Sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.”… Read the full article
How to write a nut graf, or nut graph
Tell readers what you’re going to tell ’em
If I came to your house and told you to grab your things and follow me, how far would you go?… Read the full article
Why should you write feature article leads?
The New York Times runs 33% feature leads
New York’s Grey Lady isn’t so gray any more. Topping one-third of its stories with feature leads, The New York Times covers the world in living color.… Read the full article
How to write a conclusion
Leave a lasting impression with these 2 key elements
It’s easy to end an inverted-pyramid story: Stop typing.
Sadly, coming to an abrupt halt doesn’t work for feature-style stories.… Read the full article
Tough nut to crack
Put your story into a nutshell in the nut graph
If I came to your house and told you to grab your things and follow me, how far would you go?… Read the full article