feature srtucture

‘From Tina Turner to Taylor Swift’

When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article

Sensus goes to the science museum

When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article

Strathcona County masters feature-style story structure

Here’s the good news: You already know how to organize your copy.

Just think back to what your third-grade English teacher taught you.… Read the full article

Federal Home Loan Bank nails the feature

It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article