Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
What is information overload in communication?
Readers face the equivalent of 174 newspapers a day
Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day[1] — ads included.… Read the full article
How to be relevant on social media
Write about the reader, not about us and our stuff
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
How to engage with your audience on social media: Avoid small talk
Skip product promos, irrelevant twaddle
Which of these Facebook posts is most likely to increase engagement?