Irrelevant content No. 1 reason readers unsubscribe
Talk about competition in the inbox: Today, organizations and individuals send and receive 269 billion emails a day (PDF), according to The Radicati Group.… Read the full article
How to write great mobile emails
Reach recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
Why email newsletters are so valuable
They’re the best tool for supplementing websites
You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:
- E-zines push; websites pull.
Why email marketing works [Statistics!]
It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article