Expand on, but don’t exceed, the subject line
When a Toyota dealership wrapped up its car-maintenance-and-new-models e-zine with information about getting more protein into your diet, subscribers were surprised.… Read the full article
E-ZINES
3 email marketing personalization tips
Be careful using names
When should you use subscribers’ names in e-zines and email blasts?
After all, there are plenty of good reasons for personalizing emails:
- People are most interested in personal email messages, as well as in messages from organizations they’re affiliated with, according to a study by MailChimp.