Get to the point faster by putting the topic up top
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
decks
How-to story map: Green Apple Day of Service
Silver Anvil winner gets attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.… Read the full article
Writing headlines for the web & SEO?
Optimize web heads for humans as well as Google
If Google can’t find it, to paraphrase Jeff Foxworthy, can’t nobody find it.
Indeed, one key role of web heads is to help Google find your page.… Read the full article
What happened? Why?
News in the headline, the reasons behind it in the deck
One way to avoid repeating yourself in your news headline and deck: Answer “What happened?”… Read the full article