Use it as a headline, deck or nut graph
Once you’ve found your focus and written your one-sentence story summary, use it.
A well-written summary statement can become a headline, deck or theme sentence.… Read the full article
deck
Why write a multi-deck headline?
Because it’s the best-read element on the page
Decks — those one-sentence summaries under the headline — do the heavy lifting on webpages.
Indeed, according to The Poynter Institute’s Eyetrack III study of reader behavior:
- 95% of webpage visitors read all or part of the deck.
Get content above the fold on mobile
Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article