Steal tips from these holiday messages
Hey, we know. Thanksgiving was so November 2015. But we couldn’t resist sharing these delicious holiday messages from two of our brilliant clients.… Read the full article
Concrete copy
Paint concrete word pictures
Name names; number numbers
When it comes to interest and understanding, Countertop Gadgets are better than Domestic Devices.
Favorite Junk outperforms Preferred Items. How a Plane Flies beats The Laws of Lift.… Read the full article
Examples prove the rule
Illustrate your point with for instances
You could say that in Cleopatra’s time, women had few legal rights. Or you could say, as Stacy Schiff does in Cleopatra: A Life:
[I]n a city where women enjoyed the same legal rights as infants or chickens, the posting called upon a whole new set of skills.… Read the full article