Hint: Cutting copy is not the solution
It’s the communicator’s biggest problem: How do you get audience members to pay attention to, understand and remember your messages when they’re burdened with so much information?… Read the full article
communication
Avoid writing label headlines (Examples!)
Don’t just slap the topic on top of the story
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
CEO pay disclosures ‘like reading War and Peace’
Proxies long and mind-numbing
So much for the SEC’s new rules requiring companies to write more clearly about executive compensation.
This year’s compensation discussion and analysis (CD&A) sections — the first crop created under the new SEC mandate — are almost impossible to read.… Read the full article
Why is clarity so important?
6 myths of complicated copy
Why make copy clearer and more readable?
In “Complex to Clear: Managing Clarity in Corporate Communication,” two researchers at the University of St.… Read the full article