Zimmer Inc. uses the P-S-R format
Roz Chast’s “Story Template” offers a good structure for corporate storytellers to follow:
- Problem (“Suddenly”)
- Introduction (“Once upon a time”)
- Solution (“Luckily”)
- Results (“Happily ever after”)
Here’s how it works, courtesy of a patient case study from a Silver Anvil Award-winning campaign by Zimmer Inc.… Read the full article
