5 steps to telling your story fast
Journalists spend, on average, less than a minute reading news releases, according to a study by Greentarget. You can reverse-engineer that to less than 200 words.… Read the full article
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What’s the best blog post structure?
Credit Union explains EQ in a feature
“Always grab the reader by the throat in the first paragraph,” said Time magazine reporter Paul O’Neil. “Sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.”… Read the full article
Build a better body for the feature story structure
Five ways to avoid flabby middles
My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums.… Read the full article