Screen reading causes insomnia, backache — even serious illness
Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.… Read the full article
blog posts
How to write positive, emotional content marketing pieces
Use the Awwwww Factor to make blog posts go viral
Have you seen the piece about the orphan baby kangaroo and wombat who become BFFs? They also have a baby wallaby friend.… Read the full article
People skim through the text of blog posts
They read 3.5% of the words on the page
Consider the numbers:
- 43% of people skim blog posts instead of reading them, according to Hubspot.
- 55% of people spent fewer than 15 seconds on an article, according to ChartBeat.
How to hit the best word length for blog posts, other content
Choose Anglo-Saxon words, write to ‘you’ & more
More than 80 years of readability research demonstrate that short words are easiest to read and understand.… Read the full article
How to organize survey results press releases and blog posts
How to write about research
It’s not the survey, silly. Most survey stories fail because they focus on the survey, not on the survey results. Here’s how to organize a successful survey story that focuses on the findings, not on the poll: