Measure A.R.T., or average reading time
Writers measure copy in words, inches or pages. Readers use a different measure: time.
So instead of using writer-centric measures, think like your reader.… Read the full article
average reading time
What’s the average time spent reading [statistics!]?
Americans spend 16.2 minutes a day reading for fun
Some 69% of young executives and 43% of veteran professionals spend less than four hours a week reading for business.… Read the full article