How much time will readers spend with your message?
Talk about TMI: Your readers receive the data equivalent of 174 newspapers — ads included — every single day, according to USC’s Annenberg School for Communication.… Read the full article
audience
Don’t mix metaphors — and other metaphor ‘don’ts’
Do sync with the subject, don’t write a groaner
Don’t mix metaphors. Fewer are more persuasive. Choose one concept for comparison and stick with it.… Read the full article
8 content writing tips and tricks to try now
Write better news releases, webpages and more …
Want to write more readable messages? Increase engagement on your webpages? Otherwise boost your writing skills?
As we plan our upcoming Master Classes, I’ve been creating a lot of new slides.… Read the full article
Why is readability important to your readers?
Readable messages help everyone
I recently attended a conference where the Nielsen Norman Group unveiled its latest eyetracking research. After more than 20 years in the lab, watching people read and respond to text, they reported this finding: