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Storytelling

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<strong>Tell me a story</strong> How can you make the most of your best business stories? <em>Image from iStock</em>

A bear’s tale: Storytelling structure in action

3 steps to a great story Facts tell, stories sell....
Storytelling / Storytelling
make-size-and-scale-visual

Make size and scale visual

How tiny is tiny? How huge is huge? How small...
Metaphor / Storytelling
Let me see Lewis' jar of matches is worth 6,000 words. Image by Jeff Turner

Give numbers context

How can you help people see 6,000? When 6,000 power...
03 Statistics / Metaphor / Readability / Storytelling
they-laughed-when-I-sat-down-at-the-piano

‘They laughed when I sat down at the piano …’

Adapt proven benefits headlines Here's one secret of successful marketing...
Persuasive writing / Reader-centric writing / Skim, scan, read / Storytelling / Storytelling
vital-statistics

Vital statistics

Add color and credibility to your copy with numbers Which...
Metaphor / Storytelling
Paint a picture Description brings your story to life and takes your readers to the scene.

Make a scene

Description adds color to even the most drab story Google:...
Description / Storytelling
Metaphor at work

Metaphor at work

6 reasons analogy is more persuasive than literal language Metaphor...
Metaphor / Storytelling
Up close and personal image

Up close and personal

Metaphor creates intimacy, builds understanding People who read metaphors are...
Metaphor / Storytelling
save-a-guitar-on-car-insurance

‘Save a guitar on car insurance’

Make messages vivid with metaphor Analogy makes your benefits more...
Metaphor / Storytelling
kindle-your-creativity

‘The wind made the reeds gossip’

Kindle your creativity All these years later, I'm still grateful...
Metaphor / Storytelling
use-metaphor-not-modifiers

Use metaphor, not modifiers

'This isn't dessert, it's a diabetic coma on a plate'...
Metaphor / Storytelling
go-beyond-description

Go beyond description

Engage your readers' senses with metaphor In A Good Man...
Metaphor / Storytelling
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