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<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template"...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
<strong>Point taken!</strong> Get your message across with these writing tips for corporate communicators, PR pros and other professional writers. <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002855198-270978565" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 good writing tips for corporate communicators

How to tell better stories, write to persuade and more...
Storytelling
<strong>Sharpen up!</strong> What writing techniques can you learn from these writing tips and tricks? <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002859478-270979780" rel="noopener" target="_blank"><em>Image by 5second</em></a>

Writing tips and tricks to try now

Get opened, get read — and get home early —...
Storytelling
<strong>Get your point across</strong> Write more persuasive, more readable messages, with these content writing tips and tricks. <a href="https://www.istockphoto.com/photo/background-of-yellow-pencils-gm1002855326-270978608" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 content writing tips and tricks to try now

Write better news releases, webpages and more … Want to...
Storytelling
“For 40-odd years in this noble profession, I’ve harbored a guilt and my conscience is smitten. So here is my slightly embarrassed confession — I don’t like to write, but I love to have written.” — Michael Kanin, screenwriter <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002864450-270981518" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 awesome writing quotes

What writers & others say about writing My favorite writing...
Storytelling / Storytelling
examples-of-puns-in-headlines

Examples of puns in headlines

4 ways to write plays-on-words headlines When edible marijuana consumption...
Skim, scan, read / Storytelling / Wordplay
Try these techniques — from alliteration to single-syllable words — for creating catchy headlines. <a href="https://www.shutterstock.com/image-photo/row-newspapers-179149739" rel="noopener" target="_blank"><em>Image by qvist</em></a>

Catchy headlines for feature articles

Coin a word, go graphic and more Stuck for a...
Skim, scan, read / Storytelling / Wordplay
<strong>The King of metaphor</strong> In ‘All Shook Up,’ a touch is a chill, lips are volcanoes and she is a buttercup. <a href="https://www.shutterstock.com/image-photo/luga-russia-november-6-2016-stamp-519775597" rel="noopener" target="_blank"><em>Image by Sergey Goryachev</em></a>

What is the purpose of a metaphor?

Metaphor is like Elvis; it shakes us up Why metaphor?...
Metaphor / Storytelling
<strong>Baby, you can drive my car</strong> Grandpa didn’t know from automobiles; he called this a horseless carriage. Analogies help people understand new ideas by linking them to familiar ones. <a href="https://www.shutterstock.com/image-photo/1910-style-antique-car-39066751" rel="noopener" target="_blank"><em>Image by James Steidl</em></a>

Why is a metaphor effective?

People learn through metaphor When my grandfather first saw a...
Metaphor / Storytelling
<strong>Transport me</strong> When they get lost in a great story, readers are more likely to sync their attitudes with the story’s content. <a href="https://www.shutterstock.com/image-photo/book-worm-121082209" rel="noopener" target="_blank"><em>Image by Everett Collection</em></a>

Why storytelling matters to communicators

‘Transporting’ stories change readers’ minds Have you ever been lost...
Storytelling / Storytelling
<strong>Opposites attract readers</strong> Add a new literary device to your toolbelt. Oxymorons — opposing or contradictory words — can have a dramatic effect on your message. <a href="https://www.shutterstock.com/image-photo/text-word-clean-written-dirt-filth-581657920" rel="noopener" target="_blank"><em>Image by Azer Merz</em></a>

Why do we use oxymorons?

Perceptive campaign plays with paradox When Perceptive Software needed to...
Storytelling / Wordplay
<strong>Creative copy is powerful</strong> It attracts attention, helps people learn and remember — even makes them more creative, according to the research. <a href="https://www.shutterstock.com/es/image-photo/rear-view-businesswoman-looking-business-strategy-210178021" rel="noopener noreferrer" target="_blank"><em>Image by Sergey Nivens</em></a>

Communicate, don’t decorate, for creative content marketing

Creative copy can attract or distract “Prose is architecture. It’s...
Description / Storytelling
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